Magento 2 is one of the most popular and powerful e-commerce platforms in the world. It offers a rich set of features and functionalities that can help you create and manage your online store with ease. However, Magento 2 also comes with some drawbacks, especially when it comes to the frontend performance and user experience. The default Magento 2 frontend is often slow, heavy, and outdated, which can affect your SEO ranking, conversion rate, and customer satisfaction. That’s why you need a solution that can enhance your Magento 2 frontend and make it faster, lighter, and more modern. That’s where the Magento 2 Breeze Theme comes in.
What is the Magento 2 Breeze Theme?
The Magento 2 Breeze Theme is a frontend solution that consists of two parts: a module and a theme. The module replaces the default Magento 2 JS stack with a simplified and optimized implementation, which reduces the script evaluation time and the page load time. The theme is created from scratch with built-in features such as critical and deferred CSS splitting, responsive images, RTL support, keyboard navigation, and more. The theme does not use the Luma or Blank theme as its base but rather follows its own design and layout principles.
The Magento 2 Breeze Theme is developed by SwissUpLabs, a UK-based company that specializes in Magento e-commerce services. The theme is available for free on their website, along with the documentation and the live demos. The theme is compatible with Magento 2.4.x and supports single-page application (SPA) for faster page transitions.
What are the benefits of using the Magento 2 Breeze Theme?
Faster page load time: The Breeze theme reduces the number of JS libraries and scripts that are loaded on each page, which decreases the script evaluation time and the page load time. According to SwissUpLabs, the theme can make your store 3 times faster than the default Luma theme. For instance, on a product page, the Breeze theme loads only 1.1 MB of JS files, compared to 3.4 MB for the Luma theme. This results in a faster page load time of 1.9 seconds for the Breeze theme, compared to 5.7 seconds for the Luma theme.
Better SEO ranking: The Breeze theme improves the SEO-friendliness of your website by optimizing the CSS delivery, preloading the images, and enhancing the Google PageSpeed Insights scores. The theme also supports schema.org markup for better visibility on search engines. For example, on a category page, the Breeze theme achieves a Google PageSpeed Insights score of 97 for mobile and 100 for desktop, compared to 40 for mobile and 76 for desktop for the Luma theme. This means that your website will rank higher on Google and attract more organic traffic.
Improved user experience: The Breeze theme provides a modern and responsive design that adapts to any device and screen size. The theme also supports RTL languages, keyboard navigation, and SPA mode for smoother page transitions. The theme has a clean and minimalist look that focuses on the products and the content. For example, on a checkout page, the Breeze theme offers a simple and intuitive layout that guides the user through the payment process, compared to a complex and cluttered layout for the Luma theme. This means that your website will provide a better user experience and increase customer loyalty.
Easy customization: The theme allows you to customize the color scheme, the social icons, the footer content, and more from the admin panel. You can also extend the theme with third-party extensions that are compatible with the Breeze module API.
How to install and use the Magento 2 Breeze Theme?
To install and use the Magento 2 Breeze Theme, you need to follow these steps:
- Download the Breeze module and theme from SwissUpLabs website
- Upload the files to your Magento root directory using FTP or SSH.
- Run the following commands in your terminal:
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy- Go to Stores > Configuration > Design > Themes and select Breeze as your default theme.
- Save the configuration and flush the cache.
- Enjoy your new front end!
- If you need help installing this theme please feel free to Contact Us.
Breeze Theme Compatible Modules by Scommerce Mage
We at Scommerce are a registered partner with Breeze and consistently develop breeze theme compatible modules. If you are looking for extensions that are compatible with the Breeze theme, you can visit the [Magento 2 Breeze Theme Extensions] section of the Scommerce Mage website. This page will keep you updated with the latest Breeze-compatible modules that can enhance your Magento 2 store functionality and performance. As of now, the page features the following extensions:-
Magento 2 GA4 Google Tag Manager (GTM) Enhanced Ecommerce Tracking
Breeze Magento 2 GA4 Google Tag Manager (GTM) Enhanced Ecommerce Tracking. This extension helps you integrate Enhanced E-commerce, Google Remarketing, Facebook Pixel, and other tracking solutions with your Magento 2 store using Google Tag Manager (GTM). The extension is fully compatible with the Breeze theme and supports both Universal Analytics and Google Analytics 4 (GA4). The module incorporates the following trackings out of the box and gives the possibility to add more using the data layers:-
- Google Analytics 4:- Google Analytics 4 is the latest version of Google’s web analytics service that was launched in October 2020. It is designed to provide a more holistic and integrated view of the customer journey across different devices and platforms.
- Google Analytics Enhanced Ecommerce: This tracking allows you to collect and analyze data about your customer’s shopping behavior, such as product impressions, product clicks, product detail views, add-to-cart actions, remove-from-cart actions, checkout steps, transactions, refunds, and more.
- Google Adwords Conversion Tracking: This tracking allows you to measure the effectiveness of your Google Ads campaigns, such as how many conversions are generated by your ads, how much revenue is generated by your ads, and what is the return on ad spend (ROAS).
- Facebook Pixel: This tracking allows you to track the actions of your website visitors who come from Facebook, such as page views, add-to-cart actions, purchases, and more. It also enables you to create custom audiences and optimize your Facebook ads.
- Google Remarketing: This tracking allows you to show ads to your past website visitors who have shown interest in your products or services. It helps you increase brand awareness and drive more conversions
Conclusion
In conclusion, the Magento 2 Breeze Theme is a great option for anyone who wants to boost their Magento 2 store performance and user experience. The theme offers a fast and modern frontend that can improve your SEO ranking, conversion rate, and customer satisfaction. The theme is free, open-source, and easy to install and customize. If you are interested in trying out this theme, you can visit SwissUpLabs website and download it today. You can also check out their live demos and see how it looks on different devices. We hope you found this blog post helpful and informative. If you have any questions or feedback, please feel free to leave a comment below or contact us.
