Customers in Poland expect real pro-ecological actions and social commitment from online stores, according to the Chamber of Digital Economy in a new report. According to the government agency, Poland offers a lot of potential for foreign ecommerce companies but is an “extremely demanding” market.
Polish consumers expect not only competitive prices but also a genuine commitment to responsible business practices, the report Responsible E-commerce 2024 states. They are increasingly paying attention to ecology and social responsibility, which brings both challenges and opportunities for foreign players.
Certificates and packaging
Exactly a quarter of Polish buyers are looking for brands that have environmental certificates and follow fair business practices. Eco-friendly packaging is also gaining in importance: nearly two-thirds (63 percent) prefer an online shop that offers it over those that do not.
‘This is a clear signal that pro-ecological practices can be a competitive advantage.’
Furthermore, for 26 percent of Polish shoppers, the ideas and values behind a brand are important, which marks a significant increase compared to previous years.
Adapt to expectations
For foreign companies looking to expand their operations into Poland, it will be important to adapt their activities to local expectations, emphasizes the national Chamber of Digital Economy. For instance, the report shows that 56 percent of Polish shoppers are willing to wait longer for delivery if it reduces their carbon footprint. “This means that fast delivery – while still important – is starting to give way to green delivery.”
‘Fast delivery gives way to green delivery.’
Sustainable delivery options can have a positive impact on brand perception in Poland, according to the government institution.
Ecommerce in Poland
The adoption of ecommerce in Poland has doubled in ten years, reaching 90 percent of internet users. The number of online businesses in the country has also grown. Last summer, the Chamber of Digital Economy counted around one hundred and fifty thousand companies selling online in Poland, either on their own websites and/or on Allegro, by far the most popular online shopping platform in the country and even one of the largest marketplaces in Europe. In recent years, Allegro has faced competition in its home market from Amazon and Kaufland.
