How to Set up Magento Reddit Pixel Tracking Using GTM?

Bywiredgorilla


In the ever-evolving world of e-commerce, tracking user behavior and measuring ad performance is crucial for success. For Magento store owners, implementing Reddit Pixel tracking using Google Tag Manager (GTM) can be a game-changer. This comprehensive guide will walk you through the process of setting up Magento Reddit Pixel Tracking using GTM, helping you harness the power of data-driven marketing strategies.

Reddit Pixel is a powerful tool that allows e-commerce businesses to track user interactions, measure conversions, and optimize their advertising efforts on the Reddit platform. By integrating Reddit Pixel with your Magento store through Google Tag Manager, you can streamline your tracking implementation and gain valuable insights into your audience’s behavior.

Understanding Reddit Pixel

What is Reddit Pixel?

Reddit Pixel is a snippet of code that you place on your website to track user actions and conversions. It’s similar to other tracking pixels like Facebook Pixel or Google Analytics tags. For Magento store owners, Reddit Pixel offers several benefits:

  • Precise audience targeting
  • Effective retargeting campaigns
  • In-depth analytics and insights
  • Improved ROI on Reddit advertising

Key Features of Reddit Pixel

The Reddit Pixel offers several key features that can significantly enhance your marketing efforts:

  • Conversion Tracking: Measure actions taken by users after interacting with your ads, helping you understand the return on investment (ROI) of your campaigns.
  • Audience Insights: Gain knowledge about your audience demographics and interests, enabling more effective targeting.
  • Ad Performance Measurement: Assess the performance of your ads in real-time, allowing for timely adjustments to maximize effectiveness.

Why Use Google Tag Manager (GTM) for Reddit Pixel?

Benefits of GTM

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Google Tag Manager is a powerful tool that simplifies the process of implementing and managing various tracking codes on your website. Here’s why using GTM for Reddit Pixel tracking is beneficial:

  • Simplified tagging process: GTM allows you to add, update, or remove tags without directly modifying your website’s code.
  • Real-time updates: Make changes to your tracking setup without waiting for developer assistance.
  • Enhanced tracking capabilities: GTM supports advanced tracking features and custom events.

Compatibility with Magento

GTM integrates seamlessly with Magento, making it an ideal choice for implementing Reddit Pixel tracking:

  • Easy installation on Magento stores
  • Support for multiple tags and triggers
  • Flexibility to track various Magento-specific events

Prerequisites for Setting Up Reddit Pixel in GTM

Before you begin the setup process, ensure you have the following:

  • A Reddit Ads account
  • A Google Tag Manager account
  • GA4 data layer implementation ( you can use our Magento 2 GTM module for this implementation )

Create Your Reddit Pixel

To create your Reddit Pixel:

  1. Log in to YourReddit Ads Account: Navigate to the Ads Manager.
  2. Go to the Events Manager: Go to the left menu and click on Events Manager.
  3. Create a New Pixel:
    • Click on Create Pixel.
    • Provide a name for your pixel and click Create.
  4. Copy the Pixel ID: Once the pixel is created, you will be provided with a snippet of code. Copy the pixel ID from this code.

Setup Magento Reddit Pixel Tracking using GTM

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Let us create the required tags, triggers and variables in our Google Tag Manager Container and set up Reddit Pixel:-

Page View

  • Tag Name:- Reddit Page View
  • Tag Type:- Reddit Pixel ( This tag type is not present in the default menu, search and import it from the gallery)
  • Pixel ID:- {{Reddit Pixel ID}} (Add the constant variable that contains Pixel ID)
  • Event to Fire:- Page Visit
  • Conversion ID:- {{Reddit Conversion ID}} (Add the variable that generates a unique event id, this variable type is available in the gallery, this id is necessary for deduplication) 
  • Check “Enable First Party Cookies“
  • Trigger:- All Pages (trigger this tag on all pages to send a page view event on all pages)

View Content

  • Tag Name:- Reddit View Content
  • Tag Type:- Reddit Pixel
  • Pixel ID:- {{Reddit Pixel ID}}
  • Event to Fire:- View Content
  • Conversion ID:- {{Reddit Conversion ID}} (Add the variable that generates a unique event id, this variable type is available in the gallery, this id is necessary for deduplication) 
  • Check “Enable First Party Cookies“
  • Product Information:– Select “JSON Payload”
    • JSON Payload:- {{Return Reddit Products}} (select the variable that returns the mapping of the products array from ga4 to reddit)
//Example of items array mapping for products from GA4
function() {
    return function(products) {
        if (!Array.isArray(products)) {
            return products;
        }
        var prodsForReddit = products.map(function(prod) {
            var prodObj = new Object();
            if (prod.item_id) {prodObj.id = prod.item_id.toString()};
            if (prod.item_name) {prodObj.name = prod.item_name.toString()};
            if (prod.item_category) {prodObj.category = prod.item_category};
            return prodObj;
        })
        return prodsForReddit;
    }
}
  • Trigger:- View_item (trigger this tag when view_item event from ga4 is pushed)
  • Tag Name:- Reddit Search
  • Tag Type:- Reddit Pixel
  • Pixel ID:- {{Reddit Pixel ID}}
  • Event to Fire:- Search
  • Conversion ID:- {{Reddit Conversion ID}} (Add the variable that generates a unique event id, this variable type is available in the gallery, this id is necessary for deduplication) 
  • Check “Enable First Party Cookies“
  • Product Information:– Select “JSON Payload”
    • JSON Payload:- {{Return Reddit Products}} (select the variable that returns the mapping of the products array from ga4 to reddit)
  • Trigger:- Trigger group (trigger this tag when view_item_list event from ga4 is pushed and page URL contains ‘result’)

Add to Cart

  • Tag Name:- Reddit Add to Cart
  • Tag Type:- Reddit Pixel
  • Pixel ID:- {{Reddit Pixel ID}}
  • Event to Fire:- Add to Cart
  • Currency:- {{Ecommerce Currency}} ( add the variable containing currency)
  • Transaction Value:- {{Ecommerce Value}} (add the variable containing transaction value)
  • Item Count:- {{Reddit Item Quantity}} (add the variable containing item quantity
  • Conversion ID:- {{Reddit Conversion ID}} (Add the variable that generates a unique event id, this variable type is available in the gallery, this id is necessary for deduplication) 
  • Check “Enable First Party Cookies“
  • Product Information:– Select “JSON Payload”
    • JSON Payload:- {{Return Reddit Products}} (select the variable that returns the mapping of the products array from ga4 to reddit)
  • Trigger:- add_to_cart (trigger this tag when add_to_cart event from ga4 is pushed)

Add to Wishlist

  • Tag Name:- Reddit Add to Wishlist
  • Tag Type:- Reddit Pixel
  • Pixel ID:- {{Reddit Pixel ID}}
  • Event to Fire:- Add to Wishlist
  • Currency:- {{Ecommerce Currency}} ( add the variable containing currency)
  • Transaction Value:- {{Ecommerce Value}} (add the variable containing transaction value)
  • Item Count:- {{Reddit Item Quantity}} (add the variable containing item quantity
  • Conversion ID:- {{Reddit Conversion ID}} (Add the variable that generates a unique event id, this variable type is available in the gallery, this id is necessary for deduplication) 
  • Check “Enable First Party Cookies“
  • Product Information:– Select “JSON Payload”
    • JSON Payload:- {{Return Reddit Products}} (select the variable that returns the mapping of the products array from ga4 to reddit)
  • Trigger:- add_to_wishlist (trigger this tag when add_to_wishlist event from ga4 is pushed)

Purchase

  • Tag Name:- Reddit Purchase
  • Tag Type:- Reddit Pixel
  • Pixel ID:- {{Reddit Pixel ID}}
  • Event to Fire:- Purchase
  • Currency:- {{Ecommerce Currency}} ( add the variable containing currency)
  • Transaction Value:- {{Ecommerce Value}} (add the variable containing transaction value)
  • Item Count:- {{Reddit Item Quantity}} (add the variable containing item quantity
  • Transaction ID:- {{Ecommerce Transaction ID}} (add the variable containg the transaction id)
  • Conversion ID:- {{Reddit Conversion ID}} (Add the variable that generates a unique event id, this variable type is available in the gallery, this id is necessary for deduplication) 
  • Check “Enable First Party Cookies” and “Enable Advanced Matching“
  • Advanced Matching Parameters
    • Email:- {{Reddit Hashed Email Address}} (add the variable containing hashed email address)
    • check “Add Data Processing Options”
  •  Data Processing Parameters
    • Country:- {{Reddit Country}} (add the variable containing country info)
  • Product Information:– Select “JSON Payload”
    • JSON Payload:- {{Return Reddit Products}} (select the variable that returns the mapping of the products array from ga4 to reddit)
  • Trigger:- purchase (trigger this tag when purchase event from ga4 is pushed)

Testing

You can use the following methods to test the tags:-

  • Using GTM Preview mode:-

Conclusion

Setting up Magento Reddit Pixel tracking using GTM is a powerful way to enhance your e-commerce marketing efforts. By following this guide, you’ve learned how to implement Reddit Pixel, configure essential events, and troubleshoot common issues. Remember that successful tracking is an ongoing process – regularly monitor your data, optimize your campaigns, and stay updated with the latest best practices.

Leveraging the insights gained from your Reddit Pixel tracking can significantly improve your advertising ROI and help you better understand your audience. Start implementing these strategies today to take your Magento store’s marketing to the next level.

Magento 1 / Open Mage:- https://www.scommerce-mage.com/magento-ga4-google-tag-manager.html

Magento 2:- https://www.scommerce-mage.com/magento-2-ga4-google-tag-manager.html

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