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regardless of geography.

Such offers were less common in startups two years ago, before the pandemic. Now a competitive hiring market has driven salaries higher, beefed up benefits, and encouraged companies to offer more flexibility to job candidates. “Part of it is like, ‘How can we stand out against the Googles of the world?’” says Eiting. “We take advantage of the strengths we have. We pay well if you’re out of the Bay Area—that’s how we stand out.” (Google, among other big tech companies, has said it may reduce salaries for remote workers.)

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