“Over the past six months, we have worked in collaboration with Lyft to implement and test our robust destination catalog that helps riders get to more destinations in cities across North America. Our services are now enriching the Lyft network, spearheading innovation in the rideshare industry,” said Here CEO Edzard Overbeek.
There may be other motivations for the switch. According to Lyft’s head of rideshare, Ashwin Raj, the switch will “improve the efficiency of our marketplace,” but the press release also explicitly mentions keeping user data private.
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