Yesterday the eCom Summit & Awards event, which was organized by Digital Commerce Finland, took place. Prizes were awarded in 18 categories. Women’s fashion brand Nanso won the grand prize and was named Online Store of the Year.
It was the second edition of the eCom Awards. The event was organized by Digital Commerce Finland, which is a community of online stores, commerce companies, service providers and others. Founding members include Posti, Sanoma and the Finnish Commerce Federation.
Nominated by consumers
Consumers in Finland could nominate companies in the months before the event. More than 200 ecommerce businesses were nominated. A jury of experts then selected the winners for every category. The main category, the Online Store of the Year, as decided by a direct public vote.
‘So many domestic online stores have done a great job and deserve recognition’
“We received a huge number of good candidates from all over Finland. The jury’s job was not easy, as so many domestic online stores have done a great job and deserve recognition. The purpose of the event is to celebrate the entire Finnish ecommerce field and all the players in the industry”, says Digital Commerce Director Mirva Sandström from Digital Commerce Finland.
Nanso got 25% of direct public vote
During the evening’s award gala, Nanso received 25 percent of the audience’s vote. Because of that, it was named Online Store of the Year. Other finalistst were Verkkokauppa.com and Stockmann’s Crazy Days.
eCom Awards 2025
A full list of all the winners can be found below:
| Online Store of the Year | Nanso |
| B2B online store of the Year | Epassi |
| Internationaliser of the Year | Varuste.net |
| Growth company (small businesses) | Hetkinen |
| Growth company (medium-sized companies) | Alpa |
| Growth company (lare companies) | Oura |
| Fighter of the Year | Kaiko |
| Newcomer of the Year | Widetoes |
| Responsibility act of the Year | Emmy |
| E-commerce entrepreneur | Anne Valli, Gugguu |
| Decision-maker of the Year | Samuli Seppälä, Verkkokauppa.com |
| Logistics Master of the Year | Tuomas Sallinen, ACON |
| Technologist of the Year | Pekka Partanen, Finnish Design Shop |
| Marketer of the Year | Jenni Homer, Nanso |
| Customer Service Person of the Year | Jasmin Upola, Nanso |
| Innovator of the Year | Jaani Saulamaa, Expandly |
| Data Whisperer of the Year | Tuomas Aarni, Datatrainer |
| Partner of the Year | Mikko Rekola, Woolman |
